The U.S. Soybean Export Council, a non-profit organization that promotes and advocates the use of U.S. soybeans and soybean products, is looking for an agency that can develop a multiyear marketing and communications action plan.
 |
USSEC wants an agency with bilingual (English and Spanish) capabilities and an understanding of the Americas agribusiness sector that can develop a multiyear marketing and communications action plan that drives awareness and preference for U.S. soy products in the Americas region.
Scope of the work includes developing a communications and marketing action plan for USSEC Americas that covers at least a two-year period. That plan will include providing details on specific actions the communications agency will carry out (including messaging, target audience and outputs) as well as recommendations and actions to leverage marketing and communications opportunities around signature events; recommendations for ongoing marketing and communications (such as the development of online content, newsletters, articles and other materials); providing marketing and communications support (including media engagement around a regional event, the Cooperators Conference, to be held in July 2022); and producing a timeline for implementation.
USSEC specifies that the action plan should be implemented by August 2022.
Proposals are due by 5 p.m. CT (Mexico Time) on April 15 and should be sent via email to [email protected].
Questions should be sent to Americas project manager Oswaldo Almeida, at [email protected], by 5 p.m. CT (Mexico Time) on April 1, 2022.
Have a comment? Send it to 
No comments have been submitted for this story yet.