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Queens College is seeking proposals from agencies that can develop and implement an integrated digital marketing campaign.
The college, which is part of the City University of New York college system, is looking for an agency that can develop a digital marketing and enrollment campaign to generate its undergraduate recruitment and boost its general diversity branding as well as its summer session and graduate studies programs.
Scope of the work includes developing and implementing a digital enrollment campaign (development of messaging, copy, artwork, value propositions, landing pages, web-based forms, targeting personas, media plans, remarketing pixels and weekly status reports); providing student lead-generation; and conducting digital marketing work for the college as needed.
Terms of the contract call for a one-year commitment with the possibility of renewal for one additional year.
Proposals are due by 10 a.m. (EST) on Wednesday, April 13 and should be sent to:
Queens College
Attn: Sunny Virk, Procurement Director
65-30 Kissena Blvd.
Kiely Hall, Room 257
Flushing, NY 11367
Questions should be sent to purchasing and contracts director Sunny Virk, [email protected], by 10 a.m. (EST) on Wednesday, March 30.
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