Siddha

Jagad Guru Siddhaswarupananda Paramahamsa, also known as Siddha, has launched a new brand and is seeking a marketing partner to collaborate with the company and guide its marketing efforts. 

Siddha has been practicing and teaching the science of yoga meditation for more than 50 years. In 1977, he founded the Honolulu, HI-based Hindu Vaishnavite Yoga religious organization Science of Identity Foundation. Siddha has now launched Five Secrets, a brand and online platform, to be accompanied by the forthcoming book, The Five Secrets: Wisdom and Meditations for a Joyful Life and Fearless Death, which will be available in September.

Five Secrets has now issued an RFI for agencies that can help the brand build a broad, mainstream audience and position Siddha as an authority in the yoga tradition and its core teachings.

Scope of the work includes driving awareness of The Five Secrets brand, building a scalable communications strategy, developing a sustainable brand and leveraging modern communications platforms and techniques to build an interconnected digital ecosystem for users.

Agency responses to the RFI are due by email on April 13 and should be submitted to Michelle Read-Kulig, [email protected], with the subject line: Five Secrets RFI Response.

A forthcoming RFQ will be issued to qualifying agencies via email on April 18. RFQ Submissions for that RFQ will be due by May 6, with agency selection slated for the end of that month.

Questions should be directed to Michelle Read-Kulig, [email protected] by April 20.

Download the RFI (PDF).