Illinois

The Illinois Dept. of Insurance has issued an RFP to educate residents about their rights under the state’s mental health parity law.

It has budgeted $1.2M for a three-year push that will reinforce the importance of maintaining health coverage.

The statewide outreach will feature targeted messaging aimed at African-Americans, Hispanics, young adults, rural residents and members of the LGBT community.

The vendor will create English and Spanish-language educational ads for TV, radio, digital and transit outlets, maintain a social media presence on Facebook and Twitter and oversee communications management duties.

The vendor must ensure that all advertising, social media and PR messaging is “culturally and linguistically competent and responsive to changing needs,” according to the RFP.

The campaign is slated to begin in February 2023. 

The Insurance Dept. may extend the contract for up to another seven years.

Proposals are due May 6 at the Bid/Buy electronic portal.

Read the RFP (PDF).