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St. Maryland’s College of Maryland is looking to hire a firm to create an integrated marketing plan to build brand awareness and publicize events to increase enrollment.
Founded on the site of Maryland’s first capital, St. Mary’s promotes scholarship and creativity by challenging students to achieve academic excellence through classroom activities, experiential learning and close relationships with faculty, according to its RFP.
The Washington Post called St. Mary’s “a place to get an Ivy League education at a public school price.”
St. Mary’s will enter a multi-year contract with a firm possessing a solid track record in higher education.
The PR partner also will develop a recruitment strategy that will “include aggressive promotion in defined territories; success measures; web, print and digital development and delivery; creative assets; tracking and follow-up of all campaigns; logistics management; and a communications audit to best identify search strategy communiques.”
Responses are due May 18. They go to:
St. Mary’s College of Maryland
18952 E. Fisher Road
St. Mary’s City, MD 20686-3001
Attn. Procurement Division
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