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The city of Fort Collins, Colorado is requesting proposals from marketing agencies with place-branding expertise.
The northern Centennial State city, which is home to Colorado State University and whose population is about 170,000—making it Colorado’s fourth most populous city—is seeking an agency that can collaborate with Visit Fort Collins, the city’s destination marketing organization, to develop and create a brand that tells the Fort Collins story in an effort to recruit and retain investors, businesses, retailers, visitors, students, talent, faculty and residents.
Scope of the work includes development of the community brand; activation, implementation and ongoing promotion of the brand; and research.
Work for the awarded firm is slated to commence in July and has a projected timeline between eight and 12 months.
Proposals are due by 4:00 p.m. (MST) on June 10 and should be submitted electronically (in PDF format) to vice president of marketing Katy Schneider, [email protected].
All agencies that plan to submit a proposal should notify Katy Schneider, [email protected], by May 18. All questions should be also directed to Schneider by May 18.
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