The city of Opa-locka, Florida is looking for a public relations and marketing consultant

The Miami-Dade County city, which was founded in 1926 by aviator Glenn Curtiss and is known for its "One Thousand and One Nights" theme—boasting the largest collection of Moorish Revival architecture in the Western Hemisphere— is looking for an agency that can provide a comprehensive and innovative public relations and marketing plan that will increase awareness of the city, inform the community regarding ongoing plans and projects, garner public and community support for Opa-locka’s initiatives and programs and be proactive in identifying and responding to any potential PR issues that may affect the city.

Scope of the work includes creating a unique, memorable brand/identity for the city; developing a comprehensive PR plan; creating a slogan/logo/tagline as well as creating and designing flyers for city events and functions; reviewing and updating the Opa-locka’s web and social media strategies; and offering crisis management support in the advent that the city faces a crisis situation.

The contract is anticipated to run for one fiscal year with the option to renew for two additional one-year terms.

Proposals are due by 1:00 p.m. (ET) on Tues., June 14, 2022, and should be mailed to:

The City of Opa-locka
Office of the City Clerk
780 Fisherman Street, 4th Floor
Opa-locka, Florida 33054

All bidding agencies should submit one original and five copies of their proposals as well as one copy on USB flash drive (in PDF format). Packages should be marked: “RFP NO. 22-0614100 – Public Relations and Marketing Consultant.”

Questions should be directed to assistant city manager Sha’mecca Lawson, [email protected].

Download the RFP (PDF).