Orange County Transportation Authority wants pitches on how to plan, implement and evaluate a diversity outreach program.
California-based OCTA wants to enhance communications to residents, businesses, nonprofits, faith-based organizations, civic groups and other stakeholders with the purpose of “creating meaningful opportunities for two-way dialogue and engagement, especially in hard-to-reach communities,” according to its RFP.
Via presentations, community meetings, expos, conferences and celebrations, OCTA is trying to forge relationships with various stakeholders with the objective of overcoming bureaucratic and/or cultural barriers.
OCTA wants to hire a firm for an initial two-year contract to create a trust-building campaign.
The purpose is to develop culturally effective messages to increase awareness of OCTA and its capital projects and programs.
OCTA has budgeted $350K for the diversity push. Proposals are due June 2. Interested firms must register at https://cammnet.octa.net.
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