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Carson, a city of 100K people less than 20 miles south of downtown Los Angeles, wants to hire a PR firm to work closely with its public information office to create a strategic communications and marketing plan.
Incorporated in 1968, Carson is one of the youngest municipalities in the South Bay region of Los Angeles County.
A culturally diverse community that is accessible by freeway, rail and air, Carson is home to petrochemical, electronics, automotive, aerospace, trucking and high-tech companies.
Shell Oil, Honeywell, Hewlett-Packard, Huck Manufacturing, TRW, Nissan, Kenwood, ARCO and Volvo have operations in the city.
Home Depot Center, home of the Los Angeles Galaxy soccer team, is located in Carson.
The city is looking for a partner with at least ten years of experience in working with diverse municipalities.
It will have a background in diversity, equity, inclusion and accessibility with an emphasis on local government relations, according to the RFP.
Carson wants a plan to address the structure of the PIO operation, content, styling and branding of communications materials.
The plan is to guide the PIO in building upon the city’s progress toward developing citywide communications and branded content for the community.
Proposals are due June 9 at https://www.planetbids.com/portal/portal.cfm?CompanyID=32461.
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