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YAI, the New York nonprofit group that provides services to people with intellectual and developmental disabilities and their families, is looking for a partner to help it maximize the return from its annual Central Park Challenge, its biggest event of the year.
CPC, which is held on the first Saturday of June, attracts thousands of people to enjoy music, games, a young people’s race and a 3K walk around the park’s southern loop.
The celebration of neurodiversity serves as a fundraiser, generating from $400K to $600K to support YAI activities. Recent CPC sponsors include Bank of America, Aetna, McGraw-Hill and SL Green.
YAI, which has a renewable permit to hold CPC, is looking for a partner to raise the event’s profile among the general public and to amplify awareness and understanding of the organization’s approach to disability services.
The group wants a creative firm with experience in handling special events, marketing and fundraising that can “present a solid strategy to reimagine CPC as a one-of-a-kind summertime event known beyond our community,” according to the RFP.
Proposals are due June 24.
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