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Ohio’s Franklin County wants to hire a firm for a COVID-19 literacy campaign to reduce health disparities and improve outcomes among racial and ethnic minorities.
The County of 1.2M people includes the Buckeye State’s capital city of Columbus.
Its Public Health Dept. wants a partner to build upon existing outreach to elevate communications, education and marketing activities focused on COVID-19 vaccines.
Its aim is to combat COVID-19 misinformation concerning booster effectiveness, pediatric vaccinations and “test-to-treat” options, according to the RFP.
The effort will target at-risk populations based on social vulnerability index scores, vaccine uptake and other available data.
The project will kick off July 13 and run through November 30. Responses are due June 17 at [email protected].
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