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The Agriculture and New York State Horse Breeding Development Fund is ponying up $200K for an equine marketing and harness racing PR campaign.
Founded in 1965, the Fund’s mission is to promote agriculture in the Empire State through the breeding of standardbred horses.
To achieve that goal, the Fund oversees the New York Sire Stakes, which is the nation’s oldest harness racing program, to stimulate the breeding/buying/selling of horses.
The Fund wants a partner to promote The Sire Stakes races that take place at harness tracks in Yonkers, Saratoga, Monticello, Goshen, Buffalo, Tioga and Batavia, along with county fair races and the Excelsior Racing series set for the fall.
The firm will handle marketing communications, advertising, social media and event management (“Night of Champions” celebrations, awards banquet).
It will also promote one-day horse shows slated for Goshen and Morrisville, plus a five-day extravaganza in Harrisburg, PA.
Proposals are due July 27.
They go to:
Ronald Ochrym
Acting Executive Director
Agriculture & NYS Horse Breeding Development Fund
One Broadway Center
Schenectady, NY 12305
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