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The Washington State Office of the Attorney General is looking for a firm to handle a multimedia public service announcement campaign regarding the new charity care law.
The measure, which goes into effect July 1, provides access to free or reduced hospital care costs for millions of Washingtonians.
The PSAs will educate the public about the law and encourage them to ask about opportunities for financial assistance.
The law expands eligibility for financial aid on hospital bills to insured and uninsured people who make up to 400 percent of the federal poverty level.
The selected partner will be responsible for developing a media campaign from start to finish, including research, strategy, messaging and PSA production/placement.
The PSA effort will begin Sept. 1 and run for the rest of the year.
Proposals are due July 8.
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