DMPR acquires the PR agency arm of Super Connector Media, an online education & training company. The two agencies have collaborated over the past 12 months on projects for public relations clients in multiple categories and referred business in both directions. DMPR will only acquire Super Connector Media's PR agency business and no executives from the company will be joining the DMPR team. Super Connector Media will maintain an internal communications & PR team that will work with its online education, coaching and book launch clients. "We have known and admired Super Connector Media for many years and have been impressed by both the caliber of clients and the results they've generated for them," said DMPR founder and CEO Dalyn A. Miller.
Enero Group Limited is expanding the Hotwire Group with the acquisition of global B2B digital marketing agency ROI DNA and GetIT, a B2B tech-focused marketing firm that works in the APAC region. ROI DNA will operate as ROI DNA, a Hotwire Company. Matt Quirie, ROI DNA chief executive officer, and the agency's leadership team will continue in their current roles. GetIT will operate as GetIT, a Hotwire Company, with GetIT CEO Anol Bhattacharya and its leadership team also continuing in their current roles. With the addition of the two firms, the Hotwire Group's combined team will consist of more than 500 employees and 14 offices around the world. "The addition of ROI DNA and GetIT to our portfolio allows us to accelerate our reputation, relationship, and revenue services globally while adding performance marketing to provide a unique marketplace offering which we believe is the key to success in the current tech landscape," said Hotwire global CEO Heather Kernahan.
V2 adds a suite of sponsored content services to its content practice. The six new content service offerings include: expert councils (invitation-only, industry-centric executive groups focused on elevating thought leadership), influencer content creation, native advertising, newsletters & podcasts, paid editorial and video-based storytelling. To support existing and new client accounts as well as the service enhancements, the agency has promoted Megan Nealon, Nicole Metro and Jillian Young to vice president.
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