Walton County

Florida’s Walton County, which is in the Sunshine State’s northwest Gulf Coast and whose largest city is Miramar Beach, is seeking proposals from firms that can develop and execute a national public relations strategy and campaign.

The Walton County Tourist Development Council is looking for an experienced travel/tourism PR firm that can raise awareness and favorably position the Emerald Coast county as a premier tourist destination through a media relations campaign that targets key regional and national media markets.

Scope of the work includes developing a strategy that utilizes public relations tactics to secure earned media in appropriate print, broadcast and interactive outlets; regularly pitching regional and national media; media training; and the creation of a comprehensive crisis communication plan for the destination.

Terms of the contract will run for a year, beginning on Oct. 1, 2022 and ending Sept. 30, 2023, with the option to renew for two additional one-year terms.

Proposals are due by 3:30 p.m. (ET) August 18 and should be mailed to:

Office of Central Purchasing
176 Montgomery Circle
DeFuniak Springs, Florida 32435

All bidding agencies must submit one hard copy of their proposals as well as an original on a thumb drive, in a sealed envelope labeled with the firm’s name and address, as well as the words “RFP 22-034 PUBLIC RELATIONS FOR WALTON COUNTY TOURISM DEPARTMENT.”

Questions should be directed to Purchasing Manager James Walters, [email protected], by 12:00 p.m. (ET) on August 11.

Download the RFP (PDF).