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The Genesee Health System, a public mental healthcare provider, based in Flint, MI, wants a firm to run a community education and awareness campaign to enhance its overall reputation and educate the public about its expanded service offerings.
Previously, GHS primarily served the needs of the uninsured and Medicaid-enrolled patients.
It now wants outreach to a broad swath of Genesee County residents across all socio-economic groups and highly diverse demographics, according to the RFP.
The RFP notes that GHS “has often been told that we are the best-kept secret of the country, and this campaign would help address this program.”
GHS envisions that the look and feel of the campaign will be in line with efforts used to promote hospitals.
The outreach, which will include TV, radio, digital and billboard ads, is budgeted at $480K for a 24-month effort.
It will start no later than December 1.
Proposals are due August 9 at [email protected].
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