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Enjoy Baltimore County is seeking a partner to assist in a comprehensive rebranding effort to increase the destination’s awareness and bolster the number of day trips and overnight stays.
It has budgeted $600K to $800K for rebranding, website design and media/marketing support.
Baltimore County has not had a branding revamp in more than a decade.
It is “in need of a new look and feel, logos, brand guidelines, a website and new photo and digital assets,” according to the RFP.
Baltimore County’s marketing efforts are now focused on rebuilding and revitalizing the travel & leisure market following the pandemic, concentrating on those businesses that were hardest hit.
The selected firm will work alongside Baltimore Country staff to create and optimize branding and collateral material and assist in developing Omni-channel content.
Experience in the travel, tourism and hospitality sector is a benefit, but not required. Baltimore County wants to engage with a shop that is “strategic and creative, has strong design skills and can deliver a fun, innovative and meaningful rebrand.”
Baltimore County is targeting the new rebranding for early 2023 in time for the busy Spring/Summer tourism season.
Proposals are due August 24 at [email protected].
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