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MassHousing, the quasi-public housing finance agency that provides financing to support affordable homeownership and rental housing opportunities in the Commonwealth of Massachusetts, is requesting proposals from agencies that can provide marketing and advertising consulting services.
MassHousing is looking for an agency that can build awareness of and generate applications for a new down payment grant program for low- and moderate-income first-time homebuyers who currently reside in disproportionately impacted communities in the Bay State.
These grants are made possible by funding from the federal government and are implemented by MassHousing as well as the Massachusetts Housing Partnership.
Scope of the work includes developing a communications strategy to reach the target audience, making recommendations on the advertising and marketing channels mix, trafficking ads to media outlets, developing diverse creative assets in English, Spanish and Portuguese and tracking campaign performance and collaborating with MassHousing and MHP as needed.
Terms of the contract call for a one-year commitment, with the option to renew for a single one-year extension.
Proposals are due by 5:00 p.m. (ET) on Friday, August 26, and should be mailed to [email protected].
Questions should be directed to marketing director Eric Gedstad [email protected].
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