North Carolina State University

North Carolina State University is seeking proposals from agencies that can provide communications, marketing and branding services.

The Raleigh-based public land-grant research university, which was founded in 1887, counts more than 37,000 students and a faculty and staff of approx. 9,000

NC State's Communications and Marketing department is looking for an agency that can provide brand-building services to help the university evolve, articulate and further differentiate its brand in an effort to advance its mission, better meet the needs of its audience and achieve its communications goals.

Scope of the work includes reviewing NC State's current branding identity and communications strategy and providing recommendations for updating the NC State brand; conducting focus groups, one-on-one interviews and additional appropriate research with students, faculty, staff, alumni, Board members, business leaders and other specific groups to better understand the institution's key mission areas and how they are reflected in NC State's brand and communications; working with internal departments to create campus-wide feedback regarding brand refresh efforts; and providing analysis related to NC State's visual identity of the use and placement of logos, marks and graphic identity elements as well as brand alignment of the university's primary sub-branded units.

The agency hired for the retainer will begin work sometime in the Fall of 2022. Terms of the contract call for a one-year commitment, with the possibility of extending the contract for two additional one-year periods.

Proposals are due by 2:00 p.m. (ET) on September 26 and should be uploaded electronically to: https://ncsu.bonfirehub.com/opportunities/74165.

Questions should be directed to [email protected] with the subject line "#63-KGS875127" no later than 5:00 p.m. (ET) on September 12, 2022.

Download the RFP (PDF).