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New York’s Rockland County plans to hire a firm to promote tourism to the “Gateway to the Hudson Valley" region.
Situated on the western bank of the Hudson River, Rockland offers a mix of scenic waterfront villages, mountain vistas, hiking/biking trails, breweries, restaurants, boutiques, antique stores and historical sites (e.g., Stony Point Battlefield and Museum, Jacob Blauvelt House).
Rockland estimates that without tourism-generated state and local taxes, the average household would have to spend an additional $422 a year to maintain the same level of government revenue.
It says economic development from tourism does not end with visitor spending. Travelers may like what they see in Rockland and decide to buy a home, move their businesses there, or enroll their children in the area’s colleges, prep schools and summer camps.
Rockland plans to award a one-year contract with options to renew for four additional one-year periods.
Proposals are due Sept. 15 at Rockland’s electronic portal.
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