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Park City Utah, the Beehive State’s premier ski location and home of the Sundance Film Festival, is seeking an agency for media and creative services.
The Summit County city, known as a tourist hot spot due to its two world-class ski resorts—Deer Valley Resort and Park City Mountain Resort—is also home to the annual independent film festival, the Sundance Film Festival.
The city’s Chamber of Commerce/Convention and Visitors Bureau is looking for a full-service agency that can provide strategic guidance and creative and media services establishing the resort town as a sustainable destination in an effort to attract visitors, raise overnight visitations and support local businesses.
Scope of the work includes developing, managing and measuring integrated marketing campaigns; developing a comprehensive brand advertising plan, including devising and producing creative materials and campaign elements; planning, buying, placing and measuring media; reporting and analytics; and research.
Anticipated start date for the work is January, 2023, with terms of a resulting contract slated to run for three years and ending on June 30, 2025, with the option to renew for three one-year extensions.
Proposals are due by 5 p.m. (MT) on September 29 and should be submitted via e-mail to [email protected].
All proposals should be submitted in PDF format.
Agencies should announce their intent to bid no later than 5 p.m. (MT) on September 13.
Questions should be directed to RFP coordinator Ginger Wicks [email protected], by 5 p.m. (MT) on September 13.
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