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Edmonton’s Northern Alberta Institute of Technology wants proposals for a comprehensive brand research study.
NAIT says its “hands-on,” technology-based education and applied research is essential to the productivity and prosperity of the Canadian province.
More than 16K students are enrolled in its credit programs. NAIT offers bachelor degrees in technology/constructruction management and business administration. The Institute conducts applied research projects with more than 125 industry partners.
The RFP calls for “both qualitative and quantitative research and analysis of NAIT’s brand to gain a better understanding of how NAIT’s audiences perceive our institution, awareness about who we are and our offerings and the competitive landscape, as well as re‐establishing brand tracking measures.”
NAIT plans to offer a three-year contract.
Proposals are due Oct. 5 at NAIT’s Bonfire producement portal.
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