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Destination British Columbia is looking for a firm to promote its PR and marketing activities in Australia and New Zealand.
Pre-pandemic, tourism was one of the Canadian province’s biggest economic drivers. The number of travelers to BC grew from 650M in 2000 to 1.5B in 2019.
Overnight travelers spent $22.3B in BC during 2019
DBC doesn’t expect the number of visitors to return to pre-COVID levels in the next three-to-five years.
It has budgeted $250K per year for the mainly Australia and New Zealand outreach.
The selected firm will handle media relations with the print, broadcast and online press; handle outreach to tour operators; identify FAM opportunities; keep an eye on competitive markets; coordinate special events; and provide insights on consumer trends.
DBC will offer a three-year contract with options for two additional one-year periods.
Proposals are due Oct. 10 at the BC Bid electronic portal.
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