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Leesburg, a Virginia town of 55K people located 35 miles west of DC, is looking for a partner to help create a comprehensive economic development strategic plan.
The town has done a number of economic studies over the past several years focused on specific market segments, but hasn’t funded an overall plan, especially one that addresses local and regional tourism.
The plan will address all factors that make Leesburg a destination for business, consumers and visitors.
Leesburg’s partner will identify specific target markets to develop that coincide with its infrastructure and workforce and opportunities that align with newly developing economic and visitor trends, according to the RFP.
Additionally, a focus will be on local visitors, particularly “day-trippers,” and how best to reach and utilize this particular market.
The study will consider consumer preferences, including how they shop and what area visitors/tourists are looking for differs greatly from the past.
Proposals are due Oct. 13 and go to www.eva.virginia.gov.
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