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Colorado wants proposals for the creation of a statewide opioid and fentanyl awareness and prevention education campaign.
The push will target young people (aged 11 to 18) and their "trusted adults" (parents, caregivers and teachers).
The goals are to increase "accurate knowledge of fact-based information" about fentanyl and naloxone; bolster understanding of health risks, decrease use of counterfeit pills, reduce the stigma around accessing help for substance abuse and co-occurring mental health issues and coordinate with existing anti-drug campaigns to avoid duplicative messaging.
The selected firm will develop English and Spanish language programming and work in conjunction with Safe2Tell.
The Colorado Dept. of Law plans to issue a contract that begins Jan. 1 and runs through Dec. 31, 2024. Budget for the work falls in the $500K to $750K range.
Responses are due Oct. 17.
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