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Maine’s Dept. of Health and Human Services wants to hire a firm to create an educational campaign designed to tackle gambling addiction in The Pine Tree State.
The Dept. estimates 53K residents are problem gamblers, though their addiction impacts another 530K family, friends and co-workers.
The campaign must strike a balance between responsible gambling for entertainment and the harmful results that stem from problem gambling.
It will feature outreach to young people. Maine found that 2.3 percent of high schoolers reported that money or time spent on gambling led to financial problems or difficulties with family members, work, or school.
Problem gambling among young people often leads to substance abuse, domestic violence, criminal activity and the inability to become a productive member of society.
The Dept. plans to award a contract that begins Jan. 1 and runs through Sept. 30, 2024. There may be two options to renew the work through Sept. 30, 2027.
Proposals are due Oct. 19. They go to [email protected].
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