Visit Jacksonville

Jacksonville, Florida has issued a request for proposals for public relations agencies specializing in travel.

Visit Jacksonville, the destination marketing organization responsible for championing Jacksonville’s leisure and tourism business, is looking for a PR agency that can strengthen the city’s brand awareness as a travel destination and drive growth, visits and overnight stays among travelers in the state, regional, national and international markets.

Scope of the work includes: creating buzz-worthy public relations campaigns, conducting media relations initiatives with key journalists, establishing target media lists, engaging with digital influencers, preparing pitches and press materials, coordinating group and individual familiarization trips, delivering monthly reports on results, collaborating with Visit Jacksonville’s creative and agencies as needed and assisting with crisis communications if/when necessary.

The contract calls for the work to commence in January 2023.

Proposals are due by 5 p.m. (ET) on November 4 and should be mailed to the following address:

Visit Jacksonville
Attn: Katie Mitura
100 N. Laura St. Suite 120
Jacksonville, FL 32202

All agencies submitting bids should include one unbound original and ten copies of their proposals.

Agencies should also send a written intent to bid by 5 p.m. (ET) on Thursday, October 13, 2022 via email to [email protected] (and cc [email protected]). Agencies that do not send an intent to bid can still bid on the proposal but will not receive answers to any questions submitted.

Questions should be directed to Chief Marketing Officer Katie Mitura, [email protected] (and cc [email protected]) by 3 p.m. (ET) on October 14.

Visit Jacksonville is also seeking separate proposals from one or multiple agencies that can provide creative services, media buying, meetings, and convention services. To view those RFPs, go here.

Download the RFP (PDF).