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Massachusetts College of Art and Design plans to enroll PR consultants to help it celebrate its 150th anniversary in 2023.
The Boston-based institution plans a “robust series of events and community-based programs, alongside a comprehensive marketing and PR campaign to position the college and garner broad visibility in order to leverage new support,” according to the RFP.
The festivities will begin Jan. 20 with the inauguration of president Mary Grant and launch of a leadership visibility push to support her presidency.
The priority of the 150th-anniversary campaign will be to shape and tell the story of the MassArt mission, its ongoing relevance, and how it’s manifested in the work of the MassArt community—its alumni, faculty, staff and students.
The RFP cites three goals of the PR drive. They are “to elevate the college’s profile, generate a great amount of visibility, and deepen the public’s understanding of MassArt’s impact in order to secure funding from the legislature, inspire gifts from philanthropists, and secure the college’s place at the top of our prospective students’ application lists.”
The selected PR partners will support the MassArt team by developing stories and content and pitching media outlets.
MassArt is the only freestanding public college of art and design in the US.
Proposals are due Nov. 1 at [email protected].
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