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Sylvan Lake is seeking a firm to develop a destination management plan to guide long-term strategic planning and investment in tourism over the next decade.
Located in central Alberta, the town of 16K attracts about 750K visitors each year.
The lake, which is noted for its water quality and size, acts as a tourism magnet to the region best known for its rolling prairies and mountains.
The town is the only urban commercial development on the shores of the lake.
Sylvan Lake wants a DMP that is geared towards achieving sustainable community-beneficial tourism.
It will follow a community-led and public-private commercial partnership model toward inclusive community development, according to the RFQ.
The selected firm will recommend brand-building strategies for Visit Sylvan Lake to connect with potential visitors and influence their purchasing decisions.
Proposals are due Nov. 14 at https://sylvanlake.bidsandtenders.ca.
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