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Valencia College is looking for a firm that can provide advertising and marketing consulting services.
Founded in 1967 Valencia College is one of the largest State colleges in Florida. The Orlando-based public college, which was formerly known as Valencia Junior College, has nine campus locations and serves more than 74,000 students annually.
Valencia is seeking an agency that can provide brand-appropriate advertising campaign development, production, video, radio, digital and print advertising, creative services, media buying, analysis and market research services in an effort to drive Valencia’s enrollment goals.
Scope of the work includes: advertising campaign development; market research and analysis; copywriting; script writing for broadcast radio and television commercials; production and post-production of radio and commercials; creative development and production of print, billboard, video, social and digital advertising; media analysis, planning and reporting; and media buying and placement.
Terms of the contract call for the work to begin in March 2023 and run for three years, with the possibility of an extension for up to two one-year periods.
Proposals are due by 2:00 p.m. (EST) on Wednesday, December 14, and should be submitted in electronic format through Valencia’s VendorLink bid notification portal.
Questions should be directed to Assistant Director Christy Colgan, [email protected] by 10:00 a.m. (EST) on Wednesday, November 30.
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