Virginia Spirits

The Virginia Spirits Board is seeking proposals from agencies that can provide marketing, promotion, education and consulting services.

Established in 2020 within the commonwealth’s Department of Agriculture and Consumer Services, The Virginia Spirits Board fosters and promotes the production of VA spirits and grains and the development of the commonwealth’s spirits industry.

VSBs is looking for an agency that can develop and execute a fully integrated marketing and branding program that enhances the image and reputation of the Virginia Spirits industry.

Scope of the work includes developing a strategic marketing plan; conducting website, social media and electronic marketing; maintaining and building trade, industry and media relations; organizing trade and media events; developing and managing various Virginia Spirits Board marketing programs; and monitoring VA distilleries.

Terms of the contract call for a commitment from February 1, 2023 through June 30, 2024, with the option to extend for up to four one-year renewals. The budget for the initial 2023-2024 contract is $900,000.

Proposals are due by 2:00 p.m. (EST) on Friday, December 9, and should be mailed to:

Commonwealth of Virginia
Virginia Department of Agriculture and Consumer Services Procurement Office
102 Governor Street, Rm. 240
Richmond, VA 23219

Bidding agencies should include one original hard copy and three copies of their proposals.

Questions should be emailed to Kevin Steinbrecher, [email protected].

Download the RFP (PDF).