Phoenix

The city of Phoenix is requesting proposals from firms to that can provide marketing services for the Phoenix Police Department.

The capital and most populous city in the Grand Canyon state—which is the fifth-largest city in the country—is currently experiencing a vacancy of about 1,000 in its police department, which includes its patrol, operational support, investigations, support services and management services divisions.

The city seeks a full-service marketing firm that can promote its police department as an outstanding organization for careers in law enforcement, attract a diverse pool of qualified candidates and generate a continuous pipeline of applicants through a marketing strategy that utilizes traditional and digital media.

Scope of the work includes creating and executing marketing strategies that raise brand awareness among targeted audiences; devising a recommended media plan; utilizing digital media—including social media, geo-tagging, banner ads, and search engine optimization—to drive potential candidates to the PPD and HRD recruiting websites; re-designing the city’s job-recruiting websites and providing creative and technical support and maintenance; designing a user-friendly website dashboard; and working with city staff to develop web content that utilizes SEO to increase the visibility of city websites.

Terms of the contract call for a five-year commitment, beginning in April 2023.

Proposals are due by 2:00 p.m. (MST) on December 21 and should be submitted via email to Maria Peck, procurement officer, maria.peck@@phoenix.gov.

Questions should be emailed to Maria Peck at [email protected] by 2:00 p.m. (MST) on December 2.

A pre-proposal conference and pre-submittal meeting will be held at 1:00 p.m. (MST) on Mon., Nov. 28 via Cisco Webex. Register here.

Download the RFP (PDF).