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The University of Iowa is accepting proposals from firms to run a PR program for its Tippie College of Business.
Established in 1921, Tippie awards bachelor of business administration degrees in finance, economics, management, accounting, marketing and business analytics/information systems.
The selected firm will have experience in developing thought leadership (preferably at the dean level) and possess a track record in placing stories in national and academic media across the scope of earned media outlets (print/digital/radio/TV/podcasts).
The RFQ also calls for media training workshops, both individually and in groups, for faculty.
The firm will prep faculty about how to talk to journalists, write op-eds and pitch outlets, such as the Harvard Business Review, to reach academic peers.
The work will begin in January and run through mid-May.
Responses are due December 7.
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