South Dakota

The South Dakota Department of Health is looking for an ad partner to provide health communications and marketing services to prevent opioid abuse and misuse. 

The number of drug-related deaths rose to 104 from 2020 to 2021. 

“While opioid-related deaths remained steady at 43 for both 2020 and 2021, with Fentanyl being the cause of about 68% of the ppioid related deaths for both years, demonstrating the increasingly lethal effects of this drug,” according to the RFP.

The goal of the marketing campaign is to develop and shape the state's initiatives around prevention, treatment, response, and recovery services. 

South Dakota is looking for a shop with ability to “integrate the client's expertise in both behavorial
health and public health with the agency's expertise in marketing and communications.”

The desired partner will have the ability to use digital and social media  strategically and experience in dealing with media buying experience in the state.

Interested parties must submit a letter of intent to bid by Dec. 8 to Rebecca Piroutek at  [email protected].

Responses to the RFP are due Jan. 18.

Read the RFP.