California State University, Monterey Bay is requesting proposals from agencies that can provide branding and marketing services.
The Monterey County-based public university, which was founded in 1994, sits on the site of the former Fort Ord military base and counts a student body of about 7,000.
CSUMB is seeking an agency that can assist in evaluating the university’s brand, making recommendations and implementing a rebrand along with a marketing strategy and suite of accompanying materials so that its brand better resonates with prospective students, as part of a three-year marketing strategy to reach its enrolment and growth goals.
Scope of work includes branding and messaging development; strategic band implementation and community engagement; creating a marketing and advertising plan to boost applications to the university; and conducting research to identify brand perceptions about CSUMB.
Proposals are due by 5 p.m. (PST) on January 6, 2023 and should be emailed to [email protected] with the subject line "RFP Market Research and Branding Services ES2022-01.”