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Salem is looking for a firm to handle destination marketing efforts to attract more visitors to the working class city of 45K people located 16 miles northwest of Boston.
Known globally as the site of the 1692 witch trials, Salem also features a rich maritime heritage, Peabody Essex Museum, The House of the Seven Gables (setting for Nathaniel Hawthorne’s 1851 novel), impressive architecture, thriving downtown shopping district and a growing cultural economy.
The selected firm will establish Salem’s overall strategy for tourism, planning and marketing; organize fam trips, establish local partnerships and manage social media activity.
Responses are due December 20. They go to: Office of the Purchasing Agent, 93 Washington Street, 2nd Floor, Salem, MA 01970.
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