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California State University, East Bay wants to hire a firm to develop a new brand platform and identity to bolster its awareness and enhance its reputation so it will stand out in the crowded Bay Area higher education market.
The selected partner will shape Cal State East Bay’s positioning, messaging and develop a framework for the brand launch and implementation plan, according to the RFP.
Founded 60 years ago as State College for Alameda County, the university has had five different names and grown from a “commuter school” into a regional university with three campuses and one of the most diverse student bodies in the US.
The positioning will help Cal State, East Bay earn greater respect and recognition via innovative digital efforts, an engaging social media strategy and an increase in earned media.”
Proposals are due Jan. 4. They go to Cal State East Bay's portal.
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