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The Arlington Convention and Visitors Service is looking for a communications partner to help revive its hospitality sector, which has been hammered by COVID-19.
Prior to the pandemic, Arlington welcomed more than 7M visitors that spent $3.6B, making it the No. 12 county in Virginia for tourism impact from 2009 through 2019.
Pre-COVID, nearly 60 percent of Arlington’s lodging mix was business-related.
Due to the collapse of business and meeting travel, local hotel occupancy plummeted from 74.5 percent in 2019 to 30.4 percent in 2020.
Through November 2020, year-to-date occupancy stood at 41.7 percent as new COVID-19 variants created new uncertainties.
ACVS wants a partner to develop and implement a PR plan focused on pandemic recovery.
The effort will include news releases, pitching themes, hosting media/influencer familiarization visits, desk-side journalist briefings, earned media reporting, cultivation of relationships and advertising.
Proposals are due Jan. 11. Interested firms must sign on at Arlington’s vendor registry.
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