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Tennessee seeks a marketing communications partner to attract rafters to the world-class whitewater Ocoee River and visitors to the surrounding Polk County.
Known as the Gateway to the Appalachian Mountains, the Ocoee River Gorge features an abundance of outdoor recreational opportunities.
The River offers action-packed rapids throughout two five-mile stretches and is serviced by 23 permitted rafter outfitters that accommodate more than 150K guests annually.
The Ocoee, which was the site of the 1996 Olympics Whitewater Competition, ranks as one of America’s top five recreational rivers.
Polk County also is rich in history and culture, attracting non-rafting visitors regionally, nationally and internationally, according to the RFP.
Tennessee wants a partner to use as many PR, social media and advertising channels as needed to attract rafting enthusiasts and overnight stays in the region.
Responses are due Jan. 30. They go to:
Shane Gibson, Sourcing Account Specialist
Central Procurement Office
Department of General Services
William R. Snodgrass Tennessee Tower
312 Rosa L. Parks Ave., 3rd Floor
Nashville, TN 37243
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