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The Ohio Department of Public Safety has issued an RFP covering public information media campaigns to help it achieve its mission of saving lives; reducing injuries and economic loss; administering motor vehicle laws; and preserving the safety and well-being of all citizens.
ODPS will provide the overall theme of the individual campaign to its communications partner who will then develop messaging and creative assets, and target audience(s).The selected partner will also recommend and negotiate media coverage, coordinate and reconcile advertising contracts, and evaluate the reach of each effort, according to the RFP.
ODPS has budgeted $4M annually for the campaigns under the contract that will run through March 31, 2026.
The outreach may be on behalf of Bureau of Motor Vehicles, Emergency Management Agency, Emergency Medical Services, Homeland Security, Ohio Investigative Unit, Office of Criminal Justice Services, Ohio State Highway Patrol, Ohio School Safety Center, the Ohio Narcotics Intelligence Center and the Ohio Traffic Safety Office.
Proposals are due Feb. 3.
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