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Santa Cruz County is looking for a firm to develop a market study to assess the economic potential of a “southern Arizona cuisine tourism initiative” as a strategy to help the tourism sector rebound from the pandemic.
The selected firm will conduct a market analysis based on data from local wineries and leisure-related businesses to gauge the opportunities to increase tourism spending and overnight visits.
Santa Cruz County has not captured its fair share of the growing Arizona travel market, according to its government officials.
Travel spending in Arizona grew 36 percent from 2011 to 2019, while tourism outlays in Santa Cruz County dipped 1.9 percent during that same period.
The 20-month shutdown (March 2020-November 2021) of the US/Mexico border also hurt Santa Cruz’s wineries and food entrepreneurs.
If the market analysis shows good potential for a cuisine tourism push, Santa Cruz County may issue another RFP cover branding/marketing for one.
Proposals for the market analysis project are due March 21. They go to:
Alma Schultz
Clerk of the Board of Supervisors
Santa Cruz Board of Supervisors
2150 North Congress Drive, Room 119
Nogales, AZ 85621
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