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The Ohio Dept. of Transportation wants a partner to handle its $1.5M public information campaign to raise awareness of traffic safety in the Buckeye State.
The selected firm will work with the Dept. to determine messaging, creative assets and targeted audiences.
It also will negotiate media coverage and evaluate the reach of each campaign.
ODOT’s campaign will include print, TV, radio, digital, social media and outdoor platforms.
The Dept. will issue a two-year contract. It may renew the pact for up to five additional two-year periods contingent on funding by Ohio’s General Assembly.
Proposals are due March 21. They go to [email protected].
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