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Pasadena, which wants to be known as more than the host of the annual Rose Bowl football game and Tournament of Roses parade, seeks proposals for an economic development plan.
The economic strength of the city of 140K people comes from its scientific institutions, regional healthcare cluster, cultural centers and a broad retail sector.
Pasadena is looking to rebound from the economic instability of the last three years that was brought on by the COVID-19 pandemic.
The last economic development plan was completed in 2012 and the city sees the need to refresh and update that blueprint.
Pasadena’s Economic Development Division is eager “to collaborate with an experienced and enthusiastic consultant to establish a renewed vision and stakeholder-informed strategies to guide its work and support a thriving economy for all,” according to the RFP.
The partner will have a “passion for engaging with and developing strategies to support diverse communities of color, and low- and moderate-income communities, with experience carrying out robust, creative and culturally competent engagement activities."
Pasadena wants an actionable plan that has a strong vision and practical implementation recommendations to ensure that the document doesn’t “sit on a shelf.”
Proposals are due April 3 at the city’s e-procurement portal.
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