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The Los Angeles County Metropolitan Transportation Authority is looking to hire a multicultural marketing shop as it works to implement its Vision 2028 strategic plan.
The population of LA County is expected to grow from 10M people to 10.75M by 2028, which “means that an increasing volume of people and goods will need to travel on a transportation network that is already inadequately serving their needs,” according to the Vision 2028 document.
It notes the challenges of meeting the mobility needs and expectations of a diverse region are becoming increasingly complex.
“The task of communicating with the public about our services is made more complex by the diversity of people who use those services.
“The region’s socioeconomic and cultural diversity creates challenges to ensuring that the transportation system is inclusive and responsive to the needs of all people in LA County.”
The Vision 2028 document is printed in the English, Spanish, Cambodian, Korean and Armenian languages.
LACMTA plans to award the multicultural marketing contract on Aug. 1 to run until Sept. 30, 2025. There will be one two-year option.
Responses are due March 31. Proposals go to [email protected].
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