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North Dakota’s Dept. of Health and Human Services has budgeted up to $260K to hire a firm to evaluate the effectiveness of its tobacco prevention and control marketing effort.
Fifteen percent of adults in The Peace Garden State smoke cigarettes, which is higher than the 12.6 percent national rate, according to a 2021 survey.
North Dakota's American Indians smoke twice the rate of non-natives, 35.8 percent.
Six percent of North Dakotans in grades 9 through 12 smoke cigarettes, another 21.2 percent vape and 7.5 percent of males chew tobacco.
Pregnant women in North Dakota smoke at a higher rate than the national average (8.5 percent to 4.6 percent).
The Health Dept.’s partner will study its smoking cessation marketing program plan, which includes advertising, public relations, social media, digital media and emerging media, research, surveillance and related evaluation.
The selected firm will analyze the effectiveness of the NDQuits hotline and website, review tobacco-free policies in K-12 schools and higher education, and probe outreach to targeted audiences such as pregnant women and American Indians.
Proposals are due March 31.
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