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New Hampshire wants to hire a PR firm to help promote growth in its $5.6B tourism sector, which supports about 50K jobs in The Granite State.
The selected firm will serve as the NH Dept. of Business and Economic Affairs’ Division of Travel and Tourism Development’s PR rep in the US to increase brand awareness among consumer audiences.
It will coordinate DTTD’s PR program and develop a communications strategy that fits the state’s overall brand platform.
The earned media program calls for the development of innovative consumer-driven PR campaigns in Boston, New York and other designated marketing areas.
The firm will forge relationships with local and national media, generate press trips and serve as DTTD’s media relations expert.
NH plans to issue a two-year contract, beginning July 1 with an option to renew through June 2027.
Proposals are due April 12.
They go to Brittany Littlefield, business & grant administrator, at [email protected] with “Domestic Public Relations Services Response” in the subject line.
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