Mighty Mississippi

Mississippi wants to hear qualifications from agencies that can devise a tourism marketing campaign for European travelers.

Mississippi Development Authority is looking for a consultant that can boost the state’s economic standing by assisting the MDA’s division of tourism in promoting The Magnolia State as a tourism destination among prospective visitors living in Europe’s top tourism-generating markets: Austria, Belgium, France, Germany, The Netherlands, Scandinavia, Switzerland and The United Kingdom.

Scope of the work includes developing, coordinating and implementing a European marketing plan campaign and travel-related promotional plans for select European countries; targeting travel trade, consumer and media segments; distributing promotional materials; coordinating regional co-ops through multi-sated FAMs, consumer and trade shows and trade and media events; creating a website for German-speaking markets; consulting on goals, messages, imagery and placement; and submitting monthly reports.

The contract resulting from this RFQ is set to run for two years, with the possibility of combined renewals for an additional 36 months (three years).

Proposals are due by 2 p.m. (CT) on Monday, May 1, and should be mailed or delivered to:

Mississippi Development Authority
Attn: Tricia Shannon
501 N West Street, Suite 419
Jackson, MS 39201

Bidding agencies should include one original (with price proposals) and four hard copies of their proposals as well as one electronic version on a USB drive. All packages should be marked with the date of the proposal opening (May 1, 2023) and “Proposals to Tourism Branding/Marketing Campaign RFQ,” as well as the words “Proposals—Do Not Open.”

All agencies that plan to bid should send a letter of intent to Tricia Shannon, [email protected], by April 12.

Questions should be directed to MDA proposal coordinator Tricia Shannon, [email protected].

Download the RFQ (PDF).