Willmar, a Minnesota city that developed as a division point for the Great Northern Railway, seeks proposals to create and implement a branding initiative.

Surrounded by lakes, rolling hills, and rich farmland, Willmar is located 100 miles west of the Saint Paul-Minneapolis metropolitan area. 

Willmar is the county seat and largest city in Kandiyohi County and is a regional center for business, healthcare, technology, education, and shopping. 

It is the fastest-growing multicultural city in the state outside the Twin Cities metropolitan area. 

The city isn’t looking for a “new logo or catchy tagline,” according to the RFP.

It says the “new brand strategy will be the beacon that guides all aspects of how the city presents itself, unifies stakeholders to deploy the brand, and consistently offers superior experiences.”

The brand will “build awareness of internal and external stakeholders by providing an established and seamless image across all participating entities.”

The goal is  to forge “a unifying theme and message about the Willmar community, which differentiates Willmar from similar cities and serves to attract visitors and businesses to Willmar.”

Proposals are due May 8 at:

City of Willmar-Administration
333 6th St. SW
Willmar, MN 56201

Read the RFP (PDF)