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Fredericton, which is the capital of New Brunswick, is looking for a firm to shoot a series of videos to represent the tourism experience.
Located on the banks of the Saint John/Wolastoq River, Fredericton, which has a population of more than 110K people, is part of the scenic Atlantic Canada region.
Fredericton Tourism wants its creative partner to bring the “Life Well Crafted” brand to life.
Each video is to represent different activities in 13 areas in metro Fredericton.
Those activities include nature (outdoor trails, biking, golf, water), culture (art, night life, history, indigenous, shopping), fall (colors, apples, farm stands) flavor (dining, craft beer) and destination (city as a hub).
To appeal to various targeted audiences, Fredericton Tourism has listed requirements for talent acquisition so viewers can see people like themselves in the videos.
The series must include same sex parents/couples, BIPOC and LGBTQ+ people, multi-generational families, young millennials, families and older couples.
Fredericton Tourism has budgeted $100K to $125K for the video series.
Proposals are due May 24.
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