NYCEDC

New York City’s Economic Development Corporation, the government agency that works to promote economic growth across the Big Apple’s five boroughs, has issued a request for proposals for marketing agencies.

NYCEDC is looking for a marketing firm that can support its leasing and branding endeavors, primarily for its Sunset Park, Brooklyn-area properties, as well as other properties deemed a priority for the agency.

The marketing firm hired will be responsible for the development and implementation of various

marketing tactics at these properties and will be the primary point of contact for NYCEDC's marketing efforts at these facilities.

Scope of the work includes: creating and marketing materials and visual concepts; developing advertising marketing plans; developing content for use in digital, print and out-of-home advertising outlets; designing and layout for NYCEDC property signage; creating graphic design and art direction that are consistent with NYCEDC’s brand guidelines; developing media planning for NYCEDC's marketing efforts across both traditional and digital channels; copywriting/editing; social media; video production; conducting market research to identify the most effective channels for reaching NYCEDC’s target audience; developing a media-spend budget; editing and retouching photos for use in marketing materials; developing animated content for use in digital marketing materials; account management; and providing guidance to external vendors or partners.

Proposals are due by 11:59 p.m. (ET) on June 20.

Respondents should submit their proposals electronically by uploading them here.

All Proposals should be labeled “NYCEDC Properties Marketing Consultant RFP Response– [RESPONDENT NAME]” and should be uploaded as a single zip file. The Chrome Browser is the preferred method for uploading.

Questions should be directed to [email protected], by 5:00 p.m. (ET) on Monday, June 5.

Download the RFP (PDF).